They operate legally in Great Britian thanks to their licence from the UK Gambling Commission. There’s no doubt that William Hill sportsbook is totally legit and not a scam. But is the William Hill sports betting website still a good place to bet? Read our William Hill Sports review to find out. This is after 888 acquired the brand in 2022. At the time of writing, William Hill Sports is owned and operated by 888 Holdings. William Hill is one of the most famous names in UK gambling as they have been a popular bookmaker for almost 100 years. William Hill Sports is an online sports betting website.